White Stag Vintage Ski Lodge Decor Poster
One could see Mt Hood from Portland OR, where The White Stag Company was located. Thus the poster shows an image of the Timberline Lodge of Mt Hood, as well as various forms of White Stag clothing being worn by skiers. You can see the 10th Mountain Division soldier, the ski instructor, the expert ski jumper and racer, plus other women skiers, all sporting their White Stag skiwear.
The White Stag Company began as an offshoot of the Hirsch-Weis Manufacturing Company of Portland, Oregon, which made durable outdoor clothing and supplies worn by loggers, mill hands, and stockmen
For 38 years a sign in Portland advertised White Stag Sportswear. In 1929, Harold S. Hirsch, Max's 21-year old son, returned to Portland after graduating from Dartmouth College, where he had been a member of the school's ski team. He began making downhill skiing apparel, starting with a ski suit, which Hirsch-Weis began marketing in 1931 as White Stag, from the literal English translation of the parent company's names Weis and Hirsch.
Skiing, then in its infancy in the United States, was becoming popular in Oregon in the 1930s, and White Stag grew quickly, with the division expanding to include other types of casual sportswear. In 1956, reflecting the popularity of the sportswear line, Hirsch-Weis changed its name to White Stag. In 1959, the company modified a large animated sign on the roof of its downtown Portland building, changing it from advertising a brand of sugar to instead advertise White Stag sportswear.
In 1966, White Stag was purchased by the Warner Brothers Company, which later became the Warnaco Group. The company moved its operations out of its downtown Portland building in the 1970s and by 1986, had moved out of Portland completely. White Stag is now sold at Wal-Mart, what a change.
Available in three sizes: 20 x 30 in., 24 x 36 in., 30 x 40 inches.
